Our journey began like yours probably did - the simple desire to grow a few plants. Those early grows opened our eyes to a different approach to life: growing our own food, flowers, and cultivating a beautiful space to live in.

But as our experience grew in the garden, we realized that “gardening” was…kind of hard to learn. On top of that, a majority of the products on the market fell short of our expectations on quality, ease of use, and durability.

First, we started sharing. Everything. Our gardening successes, failures (there were a lot of them), and educational tips. Over the years, over 12+ million aspiring gardeners have come to trust us for our gardening education on YouTube, Instagram, TikTok, and more.

Next, we turned our focus to making gardening products that are actually designed by gardeners. Every product we stock in our store is hand-selected after detailed research, testing, and seasons worth of use in our own gardens.  If it doesn't meet our standards, we don’t carry it in our store... plain and simple.

From the sturdiest seed starting supplies, to meticulously crafted raised beds, to 650+ varieties of non-GMO veggies, herbs, and flowers, we ensure our products “just work” for you and your garden.

Because while gardening itself is messy and full of learning experiences, the products you use to garden shouldn’t be.